With the advent of consumer neurotechnologies, the data being collected is becoming ever more intimate. One headband serves as a personal meditation coach by monitoring the user’s brain activity. Another reads and interprets brain signals while the user scrolls through dating apps, presumably to provide better matches. The companies behind such technologies have access to the records of the users’ brain activity — the electrical signals underlying our thoughts, feelings and intentions. On Wednesday, Governor Jared Polis of Colorado signed a bill that, for the first time in the United States, tries to ensure that such data remains truly private.

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Persons: Jared Polis Organizations: Colorado, Colorado House Locations: United States, Colorado